Intercultural Training: Germany

cultural training for american business for germany

Are you doing business in Germany?
Are you relocating to Germany?
Or do you work remotely with German counterparts?

Let us help you effectively navigate German culture, succeed in Germany and ensure a successful international assignment.

Our intercultural training programs are 100% tailored to your needs. Examples of areas we cover are:


  • Breaking stereotypes and mis-perceptions
  • Understanding core German values, norms and assumptions
  • Communication – verbal and non-verbal
  • German business practices, etiquette and protocol
  • Comparative analysis of home-country versus German practices with regards to marketing and sales, managing teams, organizing information, giving feedback, meetings and negotiations


  • Building realistic expectations and providing insight into the dynamics of cultural adaptation for international assignees and their trailing families
  • “Must-know” facts about Germany including geography, demographics, history, current events, politics, education and issues in society
  • Customs, holidays and celebrations
  • Food, drink, shopping, entertainment and transportation
  • Public behavior and etiquette
  • Building relationships
  • Attitudes around family, raising children and gender
  • Strategies for assignment success


Avoidance of culture shock and failure of international assignments, insight into culture-based expectations of foreign counterparts and clients, increased productivity, competitive advantage, successful business relationships, broadened horizons, ability to think outside the box, avoidance of costly misunderstandings, employee confidence and satisfaction

Your Lead Trainer Anna Katrina Davey:

  • Fluency in the German language
  • Studied and obtained Master’s degree from Albert-Ludwigs Universität in Freiburg, Germany
  • Obtained further professional training in intercultural communication in Bonn, Germany
  • Worked for the International Bureau of the German Federal Ministry of Education and Research as well as for the German Development Service (DED) of the German Federal Ministry for Economic Cooperation and Development in Bonn, Germany
  • Worked as an intercultural advisor for the DED in Vietnam where she created a first-time intercultural training for Vietnamese counterparts of German international cooperation
  • Extensive experience in design and delivery of intercultural training programs for American Fortune 500 companies relocating their employees to Germany, as well as for German companies relocating employees to locations across the world

The Cultural Confidence Approach:

For training to be effective, it must go beyond just providing information. Cultural Confidence deliverers customized, hands-on training through a highly engaging process focused on the use of participative methods, role-playing, critical incidents and simulations, during which participants are encouraged to share their experiences and ideas. Our approach allows for the exploration of personal reactions, reflections, and most importantly for the development of internalized behavioral skills in response to the acquired information. In fact, Cultural Confidence training goes beyond providing essential etiquette and protocol guidelines specific to the target region: While providing practical, country-specific know-how, our method equips participants with a foundational skill set of intercultural effectiveness that can be applied in any cross-cultural interaction, regardless of the target culture. In other words, we won’t just “feed you a fish for a day” but “teach you to fish” so that you can be sustainably effective in multiple cross-cultural situations. Finally, once having learned to identify their own cultural blueprint and how to bridge the gap across cultural differences, trainees are guided towards applying the newly acquired skill set directly to their particular work situation.